Cindy: I’m used to getting some strange marketing packages from publishers, but this week a notable one showed up: a book called If the Creek Don’t Rise by Leah Weiss, a box of buttermilk biscuit mix, and a small, empty bottle of branded moonshine. Wait. Moonshine? Why is my bottle empty? Fortunately, before I accused my UPS driver of nipping my hooch, I read the notice tucked inside the book:
Wish your bottle was full of some old-fashioned white lightning? Send us an honest review of If the Creek Don’t Rise and we’ll send you a little Baines Creek moonshine!
Well, I’ll be. My motivation rose as high as good biscuits. And then I read further and realized this was an adult novel about three strong Appalachian women. Dang. This just might make it in my spring break suitcase anyway, based on marketing alone. The back cover quote is: “He’s gonna be sorry he ever messed with me and Loretta Lynn.” Well played, Sourcebooks. Well played.
Lynn: Cindy and I don’t usually receive advance copies of adult books, but we may want to get on more of those mailing lists if this package is any indication of what we are missing. I’m not a moonshine kind of girl but there are other possibilities! Does anyone send out Napoleon brandy and croissants? Beaujolais and chocolates? Sign me up!