“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” —Alvin Toffler
2016 has been a terrible year for creative, brilliant minds. Sadly, we must add Alvin Toffler, futurist, to an ever-growing list of past-tense heroes. To whom can we turn for ideas about our radical tomorrows? Here are some worthy books from futurists who are still with us:
EVEolution, by Faith Popcorn
Trend forecaster who famously advised Coke to get in the bottled water game is interested in women’s effect on the markets and catchy names for new consumer behaviors.
“It’s time to understand the differences between women and men, both shop-ologically and biologically . . . EVEolution is the tool that will provide marketers with the key insights about how women think so that they can leverage this marketing transition successfully. Faith predicts: Within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category.” —Tom Peters
The Age of Spiritual Machines, by Ray Kurzweil
Inventor and futurist fascinated with artificial intelligence and the singularity.
“In another age Kurzweil would be an sf fantasist, but the underlying facts of the computer revolution’s next stages compel readers to take him seriously. Kurzweil is articulate and sardonic, which makes his work highly readable, if no less uncomfortable concerning the ethics and fate of human identity.” —Booklist
Planetary Citizenship, by Hazel Henderson
Economist with a focus on environment and world cooperation.
“By focusing on the spiritual values necessary to construct a better world, the [authors] link complex global issues to ordinary people and assure us that we have the power to make a positive difference in our families, communities, countries and the world at large.” —Middleway Press