This time of year, our patrons come in convinced that their family members will also crave some well-deserved alone time and they’ll have hours and hours of uninterrupted reading time. And, hey, it’s a season of goodwill towards mankind—so, it could happen.
When they ask if you have the latest New York Times bestseller, tell them “Yes, and . . . have you tried William Landy? Defending Jacob was one of our most popular legal thrillers last year” or “Yes, and . . . I thought S. J. Watson’s Before I Go to Sleep was even better than Girl on the Train or Gone Girl.”
Send your patrons home with an extra book from the backlist to escape into when family time gets a little too real. Try using the Yes, . . . and, model with these titles:
If they want Cross Justice, by James Patterson, also recommend No Witnesses, by Ridley Pearson
If they want The Guilty, by David Baldacci, also recommend Rain Fall, by Barry Eisler
If they want See Me, by Nicholas Sparks, also recommend Promise Me, by Richard Paul Evans
If they want Tricky Twenty-Two, by Janet Evanovich, also recommend The Spellman Files, by Lisa Lutz
If they want The Magic Strings of Frankie Presto, by Mitch Albom, also recommend A Piece of Heaven, by Barbara Samuel