From Computer Screen to Shelf: The YouTubers Are Coming!

Shelf RenewalLibrarians are accustomed to filling demand for titles written by sports stars, Hollywood hotshots, and music industry moguls. But the Internet continues to shift where, how, and why people are becoming celebrities. For a whole generation of viewers, their favorite personalities are coming to them online and on demand.

According to Google’s chief business officer, Omid Kordestani, YouTube reaches more 18- to 49-year-olds in America than any U.S. cable network. Think about that!

With almost five million subscribers to her YouTube channel, Miranda Sings is one of a growing number of “YouTubers” to bring her brand to the bookstore. Her book Self Help has been on the New York Times Trade Bestseller list since July.

Be prepared for more YouTube-based demand when three other popular personalities debut books this fall: Binge by Tyler Oakley, Hello Life! by Marcus Butler, and The Amazing Book Is Not on Fire: The World of Dan and Phil by Dan Howell and Phil Lester.

Books by this new genre of superstar already available are below:

Girl OnlineBeneath the Glitter, by Elle and Blair Fowler

Girl Online, by Zoe Sugg

Grace’s Guide: The Art of Pretending to Be a Grown-Up, by Grace Helbig

The Haunting of Sunshine Girl, by Paige McKenzie

I Hate Myselfie, by Shane Dawson

I, Justine: An Analog Memoir, by Justine Ezarik

In Real Life: My Journey to a Pixelated World, by Joey Graceffa

Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off, by Michelle Phan

My Drunk Kitchen, by Hannah Hart

The Pointless Book, by Alfie Deyes

Really Professional Internet Person, by Jenn McAllister

You Deserve a Drink, by Mamrie Hart

A Work in Progress, by Connor Franta




About the Author:

Karen Kleckner Keefe is the director of the Hinsdale (IL) Public Library, a Booklist reviewer, and one of Library Journal's 2009 "Movers and Shakers." Follow her on Twitter at @KarenKleckner.

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