Librarians are accustomed to filling demand for titles written by sports stars, Hollywood hotshots, and music industry moguls. But the Internet continues to shift where, how, and why people are becoming celebrities. For a whole generation of viewers, their favorite personalities are coming to them online and on demand.
According to Google’s chief business officer, Omid Kordestani, YouTube reaches more 18- to 49-year-olds in America than any U.S. cable network. Think about that!
With almost five million subscribers to her YouTube channel, Miranda Sings is one of a growing number of “YouTubers” to bring her brand to the bookstore. Her book Self Help has been on the New York Times Trade Bestseller list since July.
Be prepared for more YouTube-based demand when three other popular personalities debut books this fall: Binge by Tyler Oakley, Hello Life! by Marcus Butler, and The Amazing Book Is Not on Fire: The World of Dan and Phil by Dan Howell and Phil Lester.
Books by this new genre of superstar already available are below:
Beneath the Glitter, by Elle and Blair Fowler
Girl Online, by Zoe Sugg
Grace’s Guide: The Art of Pretending to Be a Grown-Up, by Grace Helbig
The Haunting of Sunshine Girl, by Paige McKenzie
I Hate Myselfie, by Shane Dawson
I, Justine: An Analog Memoir, by Justine Ezarik
In Real Life: My Journey to a Pixelated World, by Joey Graceffa
Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off, by Michelle Phan
My Drunk Kitchen, by Hannah Hart
The Pointless Book, by Alfie Deyes
Really Professional Internet Person, by Jenn McAllister
You Deserve a Drink, by Mamrie Hart
A Work in Progress, by Connor Franta