New media = new methods for a growing industry. Audiobook publishing is booming, with Audio Publishers Association statistics noting
6 million more audiobooks were sold in 2012 than were sold in 2011, representing a 13.5% increase in revenue reported by the publishers who shared data for both 2011 and 2012. The sales growth can be attributed in part to the fact that the total number of titles published in 2012 in the audio format has nearly doubled year over year. The format is thriving with the widest selection of titles ever available—13,255 titles were published as audiobooks in 2012, up from 7,237 the previous year. Publishers continue to increase their output to ensure that the most popular trade titles are released simultaneously in print and audio formats.
Even the Wall Street Journal is sitting up and taking note, in The New Explosion in Audio Books: How They Re-emerged as a Rare Bright Spot in the Publishing Business.
As media combine into transmedia formats blending text, visuals, and audio there’s a growing need for trained voices and technical experts. There have long been audiobook narrator workshops, led by industry experts such as Pat Fraley, Johnny Heller, Robin Miles, Paul Ruben & Bettye Seitz. In response to this growing need for audiobook artists and technical gurus, Bob & Debra Deyan have announced the creation of the Deyan Institute of Vocal Artistry and Technology, a campus environment where, according to the Institute’s press release,
This believed to be the first of its kind worldwide… Institute’s initial lineup of courses includes introductory intensives and master classes for audiobook narrators, specialized courses for voiceover artists, as well as technical courses on production and post-production for both voice actors competing in the ever-increasing self-recording market and audio engineers alike. Deyan Institute instructors are each acclaimed experts in their respective areas of specialty.
I featured the Deyans in my “Voicing a Cause” blog post after the Audio Publishers Association honored the pair with this year’s Lifetime Achievement Award. For over 20 years, Bob has been dedicated to creating great audios, in partnership with his wife Debra. But the couple has turned their focus to making a positive impact in the world of ALS, or amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. Now Debra Deyan says,
It’s hard to express how much it means to me to launch this school in honor of my husband, Bob Deyan. Bob is riveted by excellent acting, loves the human voice and particularly the ancient art of storytelling. He spent his life’s work directing actors and preserving the human voice experience for generations to come. It is my vision that Bob’s legacy will live on through Deyan Institute.
Best of luck in your new cause, Bob & Debra!