Apparently, when you’re a writer who has a funny brother, you should let him be funny in your book trailer–no matter what the book is about. Michael Cart wrote a great review of Wiley Cash’s serious second novel This Dark Road to Mercy, calling the thriller, “a fine example of reader-pleasing southern storytelling,” with interest for suspense-loving teens as well.
The light-as-air trailer has Cash funnily answering questions from readers, with a “testimonial” from his real-life brother Cliff. Trailers that match a book’s tone can be art in their own right, but Cash proves that laughter is a currency that can go far in Trailerland, too.
“I always knew he was going to be a writer, ever since he told me he had a book coming out.”