By October 11, 2013 0 Comments Read More →

Title Trends: Pretty Word, Ugly Word

Oh, internationally beloved and best-selling Beautiful Creatures series, what have ye wrought? Imitation is, of course, the most lucrative form of flattery, and marketing managers across this great land perked up their ears at the simple yet brilliant title construction. Pretty Word + Ugly Word drills directly into the teenager’s desire to be desired (see: well, too many books to mention), while also isolating the teenager’s anxiety that they are different and unlovable (see: well, too many books to mention).

Naturally, the books falling under this trend are totally different from one another between the two covers. Just like the gown-in-the-breeze jacket trend, titles are largely a marketing tool—perhaps the most effective one the book will ever have. Now let’s see some hideous gorgeous (see what I did there?) examples!





Posted in: Young Adult

About the Author:

Dan Kraus is Booklist's Editor of Books for Youth. He is also the producer and director of numerous feature films, most notably the documentary Work Series, and the author of several YA novels, including Rotters and Scowler, both of which won the Odyssey Award. Follow him on Twitter at @DanielDKraus.

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