I just visited my cousin, Rebekah, owner of the Kohala Divers business in Kawaihae on the Big Island, and she was generous enough to write for Book Group Buzz about her book group.
About a year ago a wonderful woman in Waimea, Hawaii, Gale Bates, proposed the idea of a business themed book club in our up country town. She sent out invites to all of the female business owners in our community and the word spread. I feel lucky to have gotten the invitation and since day one it has transformed me and my business practices!
Owning a Scuba diving business that offers instruction, tours and retail has been a constant learning experience. Most of my life experience has been in an employee status doing what I love. Some of the books we have been reading have improved my management, marketing, and general business practices dramatically.
The first book we read was The New Rules of Marketing and PR by David Meerman Scott. This book really opened my eyes to so much I could do to improve my business presence online. I am still incorporating the advice daily in advertising and strategy.
A couple of other favorites we have read are Start with Why by Simon Sinek. If you have a business, want to start one, or want to find a career path, this book is a must! I often stop to remember my “Why”and then make much better choices.
Another personal favorite is Fish: A Proven Way to Boost Morale and Improve Results by Stephen Lundin. It is about the Pike Place Fish Market’s strategy in Seattle of a fun work environment. This book helped me put into words and theory the feeling I want for my business.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg was fascinating on so many levels. I had to stretch it at times to relate to business but it applied to that and so many others aspects of life.
The best part of our particular book club I think is the energy that 15 or so women passionate about what they do will do to a room. We happen to meet monthly in a historic restaurant that overlooks the green hills of our beautiful Waimea country side. We switch up who recommends books and who presents topics each month and I will admit we often get so wrapped up in talking to each other that we have little time left to discuss the book but that is part of the beauty of being in a group of people who are that interesting.
We are currently reading Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe. I am already learning imperative customer service techniques and I have only just begun the book.
Feel free to suggest more books to the Waimea Business Book Club!