Book Trailer Thursday: Truth in Advertising

This trailer for John Kenney’s Truth in Advertising is, like advertising itself, as one focus group member astutely notes, all about lying. Lying that this is a real focus group, namely.

“Boredom…Confusion…Just feelings.”

Debut novelist and New Yorker contributer Kenney discusses the method behind his masterpiece trailer here.



About the Author:

Annie Bostrom is a marketing associate for Booklist publications. She lives down the street from Chicago’s second-highest-circulating library, and she knows this. Follow her on Twitter at @eyehustlin.

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