Promote new books with audiobook clips!

Post a clip of the first chapter of hot new titles along with cover art and satisfy fans and entice new readers of both print & audio editions. Libraries have full permission from publishers to include the audio files and widgets on library websites & social media posts. Hearing a short clip is a great way to gain  interest for new titles in your collection and increase circulation of all formats. Highlight your digital collection with direct links to download titles below an embeded clip to make things easy for your online-only patrons. Many audio publishers have email newsletters, such as Macmillan’s “Hear, Here!” newsletter, that will feature cover art and clips for you to use. Promoting Earth Unaware by Orson Scott Card? Grab the clip. Book club reading Where We Belong by Emily Giffin? Play the clip to kick off your discussion. Check the Audiobook Reference Guide on AudioFile’s website for audio publisher websites where you can find audio clips, or sign up to get news alerts which will include links. No need to ask for permission – at the recent Audio Publishers Association Conference, I heard a panel of publishers begging libraries to make use of these promotional clips.

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About the Author:

Mary Burkey is an independent library consultant in Columbus (OH). An enthusiastic audiophile, she has served on all four of ALA's audiobook award committees as well as the Audies. In addition to writing the "Voices in My Head" column for Booklist, she is the author of Audiobooks for Youth: A Practical Guide to Sound Literature (ALA, 2013). Follow her on Twitter at @mburkey.

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