$5000 for your library!

Promote audiobooks & win big: Get Caught Listening viral video contest. The Audio Publishers Association has terrific cash prizes in this easy-to-enter contest. Check out the details:

Create an original video promoting audiobooks — expressing your vision in 3 minutes or less — and you could win up to $5,000 in cold, hard cash! We’re looking for a video to go viral showing audiobooks to be fun and engaging, that may use the “Get Caught Listening” Approach, and we’ll use it to promote the audiobooks industry. APA will select 10 finalists from all entries received by May 15, 2012, then the top 3 winners (as determined by fan voting and a panel of celebrity judges) will win cash! Grand Prize – $5,000; Second Prize – $2,000; Third Prize – $1,000

There’s not much time to enter, so submit your video soon! Click here for the official rules, and  click here for the entry form. Participants create a fun & engaging three-minute-or-less video promoting audiobooks to win some serious cash! Gather your tech-savvy teen advisory crew, get that star-power staff member in front of the camera, or dream up a novel new way to share the power of audiobooks with the world. Entice your whole A/V department to go a little nuts in front of the camera promoting  the library’s audiobooks! That cash could be turned into new titles for the collection. Or how about suggesting the contest to patrons – perhaps the chance to become a big winner will prompt some brand-new listeners to take the download plunge. I’m a little bummed out that you must be over 18 to enter, so that excludes my middle school student audiobook fans from entering. But the entry form DOES allow minors in the video if there is a parent consent form. So your teen advisory group can be part of the show – as long as the adult librarian submits the entry. Good luck :-)

Curious about Get Caught Listening? Visit the Get Caught Listening website for promos – sound clips of favorite authors to incorporate into a radio Public Service Announcement, posters to highlight your library’s audiobook downloads or physical collection, past contest winners’ YouTube videos to add to your website – all highlighting the pleasures of listening to literature. Teachers can use the audiobook fact sheet in summer reading packets to provide parents with the benefits of listening. Great stuff!



About the Author:

Mary Burkey is an independent library consultant in Columbus (OH). An enthusiastic audiophile, she has served on all four of ALA's audiobook award committees as well as the Audies. In addition to writing the "Voices in My Head" column for Booklist, she is the author of Audiobooks for Youth: A Practical Guide to Sound Literature (ALA, 2013). Follow her on Twitter at @mburkey.

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