By September 22, 2011 0 Comments Read More →

Digital Deluge

Kindle compatibility = audiobook audience. Eager new library download patrons are storming the gates to grab free titles for their Kindle. Last August, I gave you the month that Kindle downloads would go live via OverDrive Media. The rumors started flying earlier this week and OverDrive’s press release yesterday made it official: the Kindle digital deluge has begun! I just downloaded my first free library title to my Kindle in 45 seconds. Sweet! Learn how in the video below.

This new wave of digital download patrons will be prime customers for your audiobook collection. In my “Voices in My Head” column in the Sept. 15 Booklist, I mention that OverDrive’s “Get from Kindle” download button will only allow instant e-book downloads, not audiobooks, which will most likely prompt questions from patrons who currently purchase audiobooks through the Kindle store, and might expect instant audiobook downloads to the Kindle now as well. Librarians can remind patrons that downloaded MP3 audiobooks can be drag-n’-dropped onto the Kindle – or any other media device. This is a great opportunity to promote your entire digital collection to the deluge of new patrons – perhaps with an in-house flyer or video that shows how to download & transfer a title from your MP3 audiobook collection onto the Kindle. Why not pair an always-available classic audio title with an always-available Kindle ebook, showing your users how to toggle back and forth between formats?



About the Author:

Mary Burkey is an independent library consultant in Columbus (OH). An enthusiastic audiophile, she has served on all four of ALA's audiobook award committees as well as the Audies. In addition to writing the "Voices in My Head" column for Booklist, she is the author of Audiobooks for Youth: A Practical Guide to Sound Literature (ALA, 2013). Follow her on Twitter at @mburkey.

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