Top tips for eBook & audiobook outreach

Promoting your library’s digital collection? Gather great ideas for highlighting your services through OverDrive’s 2010 Outreach Program Contest winners. You’ll see specific examples of promotional ideas ranging from no-cost to splashy: device-specific how-to YouTube videos, teen website promos, a billboard created through a partnership with a college marketing class, Twitter-based Twilight promo, online Facebook book club, a Virtual Library Card for digital-only patrons, a shopping mall window display, and Bloomfield Township (MI) Public Library’s winning lemons-into-lemonade promotion of their digital collection as a solution to road construction woes. Check out the these top entries and more, then adapt to your situation. You’ll even find ways to promote your physical audiobook collection. I can’t pull off the Brownsburg (IN) Public Library’s entry highlighting a Smart car in their lobby as a result of a partnership with a local Ford dealership. But I can create a display featuring a large toy school bus (wearing headphones, of course!)¬† atop my school library’s audiobook shelves. What a great way to kick off the school year by promoting transportation time to listen to great books – and to fit assigned reading into my students’ busy schedules ūüėČ

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About the Author:

Mary Burkey is an independent library consultant in Columbus (OH). An enthusiastic audiophile, she has served on all four of ALA's audiobook award committees as well as the Audies. In addition to writing the "Voices in My Head" column for Booklist, she is the author of Audiobooks for Youth: A Practical Guide to Sound Literature (ALA, 2013). Follow her on Twitter at @mburkey.

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