Especially dull, though, would be to sit yourself down a stool and simply describe the plot of your book. Unless, of course, during the course of that description, your face began to, well . . . fall apart? That’s the tack taken by Charlie Higson in his trailer for The Enemy, a full-steam-ahead young-adult zombie book.
Higson, with his English accent and tailored suit, seems the picture of decorum as he begins to spin his tale: “Imagine you’re a 13-year-old kid living a normal life . . . and nothing bad has ever happened to you.” At 53 seconds in, Higson coughs. No big deal. But as he describes a virus that sickens everyone over the age of 13, he worsens. We see sweat. Fever. Boils. Blisters. Blood. Pus. No, it’s not going well for Higson, not at all.
VERDICT: Excruciating. And that’s good! At over seven minutes, this is a bona fide epic, but I actually prefer it to the short version. This version’s not just longer, it’s tenser and gorier (supposedly the makeup is by the team behind Shaun of the Dead), which are precisely the factors that what make the book so good. Get well soon, Higson, because you’ve got a sequel to write.