Book Trailer Thursday: The 2010 Moby Awards

This is my beat, I realize that, but I’d never heard of the nascent Moby Awards until suddenly they were announcing their winners! The call for entries for the best trailers of the year went out in April, and on May 20 at a “a formal, red carpet ceremony” (!!), winners were announced in each of these categories:

  • Best Big Budget Book Trailer (big houses, or more than $500)
  • Best Low Budget Book Trailer (indie houses, or less than $500)
  • Best Cameo in a Book Trailer
  • Best Performance by an Author
  • The “Least Likely to Sell the Book” Trailer

I’ll let you check out the Moby Awards blog to dig into all the winners, but what interested me most were the jokey side-awards that they apparently cooked up after watching the entries. Here are my three favorites:

Most Annoying Performance by an Author:
Eating Animals by Jonathan Safran Foer

I took this one on back in January, and though I can understand the judges’ ire–acclaimed, mannered hipster in a trailer so twee you expect Michael Cera to make a cameo–I think they’re being a bit mean. It’s a good book. Though I understand this award isn’t about the book. Huh. Well, then. Maybe they’re right. Carry on.

Biggest Waste of Conglomerate Money:
Level 26 by Anthony Zuiker

Is it possible for a book trailer to be too good? This trailer makes an awfully strong case for “yes.” I mean, if you’ve got the entire CSI production team at your disposal–and if Michael Ironside is already on the set!–why not just make the damn movie already? The reveal of Level 26‘s bookness comes off as funny, almost as if they had said, “No, it’s not a movie–it’s a cupcake! Buy this kick-ass cupcake!” One experience feels light years from the other. (FYI, here’s our review of the book. Just the book.)

Bloodiest Book Trailer of the Year:

Killer by David Zeltserman

That grouchy voice-over? That hilarious synthesizer note when his fist hits the bar? I agree, this is the funniest book trailer of the year. Oh, wait, they said “bloodiest.”

Verdict: Hey, why wasn’t I a judge? I’ll patiently await my 2011 invite. Though the quality of the entrants (and even some of the winners) seemed to be a bit uneven this year, that’s to be expected for a new contest. One thing they nailed was the winner for  “Best Big Budget Book Trailer”: Going West by Maurice Gee. Wow. All I can say is wow. Now it’s your turn:



About the Author:

Dan Kraus is Booklist's Editor of Books for Youth. He is also the producer and director of numerous feature films, most notably the documentary Work Series, and the author of several YA novels, including Rotters and Scowler, both of which won the Odyssey Award. Follow him on Twitter at @DanielDKraus.

4 Comments on "Book Trailer Thursday: The 2010 Moby Awards"

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  1.' Keir says:

    Wow! (And, re. your Killer punchline: Pow!)

  2. hey, the trailer was done on a shoestring budget, to put it kindly.

    But for anyone who wants to read a review for the book (as opposed to a review for trailer), here’s what the Boston Globe had to say this past Monday:

    I have to admit, I was disappointed Booklist didn’t review this one.

  3. Keir Graff says:

    Dave, I consulted our publishing system and it looks as though we are still planning a Booklist Online Exclusive review of your book. Not as timely as we usually are, but it should be published soon.

    And I would make the point that Daniel wasn’t criticizing the trailer’s production values, per se. And saying “I didn’t have enough money to make it good” is a dangerous argument….

  4. Keir, that’s good news. I’m glad to hear you guys are going to be reviewing Killer, and was happy with your recent review of The Caretaker of Lorne Field. I guess I’m writing books too fast for all of them to be reviewed timely 😉

    About the trailer, well, that’s really a separate entity from the book, but if you want more information, send me an email and I’ll be glad to fill you in.

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