A fake Apple honcho a day makes the publishers pay

Another blog book (I’ll never type “blook,” no blook references here so look elsewhere if you like the look, sound and mouthfeel of blook) made headlines over the weekend, as the New York Times outed the Forbes technology writer behind the Secret Diary of Steve Jobs blog after following the trail of breadcrumbs contained in then-anonymous scribe Daniel Lyons’ book proposal:

“In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, ‘Options: The Secret Life of Steve Jobs, a Parody.’

“Unlike the off-the-cuff ramblings on his blog, ‘Options’ is a well-plotted satire that imagines Apple’s chief executive grappling with his real-life stock option backdating troubles and getting help, and bad advice, from friends like Larry Ellison, Bono and Al Gore.

The book, in part, led to Mr. Lyons’s unmasking. Last year, his agent showed the manuscript to several book publishers and told them the anonymous author was a published novelist and writer for a major business magazine. The New York Times found Mr. Lyons by looking for writers who fit those two criteria, and then by comparing the writing of ‘Fake Steve’ to a blog Mr. Lyons writes in his own name, called Floating Point.”

 The last entry in Lyons’ personal blog dates back to April. Guess it must be more fun–and profitable–to be Fake Steve Jobs, off-the-cuff rambler and lampooner of Mr. iPod…




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1 Comment on "A fake Apple honcho a day makes the publishers pay"

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  1. As someone who is partial to the sound of blook, I was happy to find that my Google alert brought me to your site to find Fake Steve unmasked. Thanks.

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