As one habit dies hard, another takes hold. The ban on smoking in public places comes into operation in the UK on July 1, 2007. Tank is launching a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.
These are cute, but I’m vaguely troubled by the idea of packaging books the same way as something that’s meant to be set on fire.
(Via boingboing, via Ben Segedin. Thanks, Ben!)