Advertisements for Themselves

So the New York Times has a book blog. Who knew? Well, Dan Kraus, Associate Editor of American Libraries, knew, and he duly alerted me. The blog, “Paper Cuts,” written by Dwight Garner, Senior Editor of the Book Review, may be worth reading, if the second post (“Book Ads: The Golden Age, 1962-1973“) is any indication:

We’re going to begin this project with a look at the country’s golden age of book advertisements, which ran from roughly 1962-73. Why those dates? The books – and the ads for them – were terrific: fresh, pushy, serious and wry, often all at the same time. There was a new sense of electricity in the culture and in the book world.

Dig it, hepcats. If you don’t have time to view the whole slideshow, at least stop to look at the ad for one Cormac McCarthy, so often in the news of late.

(Those of us on the middle coast will just have to try to ignore the caption’s seeming dig at “Midwestern book sections” and their “cliché-strewn” quotes.)



About the Author:

Keir Graff is Executive Editor of Booklist Publications and the author of five books. His most recent is the middle-grade novel, The Other Felix (2011). Follow him on Twitter at @Booklist_Keir.

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