McMahon Marketed by Editor

Now it can be told: Neil McMahon’s new editor is — gasp — a guy from marketing. You’ll thrill to the immense respect that Carl Lennertz (Vice President, Independent Retailing) has for “real” editors — and to McMahon and Lennertz’s respect for one another. From Shelf Awareness (“The Author-Editor Duo Behind Lone Creek“):

Carl: Omigod, my respect for editors has gone through the roof. I had some sense that their weeknights and weekends were consumed by reading manuscripts on submission as well as editing upcoming books, but I had no idea how hard it would be just to balance editing one book on a series of deadlines with other work and with one’s home life. I have just the one book and it took up a dozen weekends of work: reading, rereading and then getting on the phone with Neil, going page by page, fine-tuning some dialogue here, making a character’s motivations crystal clear in a key scene, that sort of thing. That level of detail was fun for me, but I was lucky; how does a real editor balance dozens of current projects at one time AND acquire AND do their marketing advocacy in-house? Not enough hours in the day.

Well, it’s a great book, and, as far as I can tell, Lennertz edited with an editor’s eye, not a marketer’s. Except for that scene where a naked supermodel discovers a soda machine that dispenses nothing but free Mountain Dew. But I’m sure that has more to do with the plot than with product placement and twentysomething book buyers.



About the Author:

Keir Graff is Executive Editor of Booklist Publications and the author of five books. His most recent is the middle-grade novel, The Other Felix (2011). Follow him on Twitter at @Booklist_Keir.

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