It’s been widely reported that publishers now expect authors to do more and more of the heavy lifting when it comes to promoting their books–up to and including lifting actual boxes of books. Of course, writers aren’t always skilled at publicity, marketing, and sales. Many of them became writers in the first place because their imaginations weren’t captured by the business world. So it’s always interesting to see how they approach the task.
The “Class of 2k7,” a group of first-time children’s and YA authors who are all making their debuts in 2007, have come up with a truly novel approach. I wish them well–may they have town cars sent to their doorsteps by major publishers when their second novels come out.
(By the way, the November 15 issue of Booklist is a Spotlight on First Novels.)